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Showing posts from November, 2025

Black Friday Social Media Strategy: Top Ideas for 2025

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  Black Friday 2025 is more than just a sale — it’s a digital marketing spectacle. With shoppers hunting for deals online, your brand’s social media strategy can make or break your sales success. Here’s how to create a winning plan PaperCraft have this season. 1. Start Early with Teasers Build anticipation weeks in advance. Use countdowns, sneak peeks, and “coming soon” posts to spark curiosity and excitement among followers. 2. Create Exclusive Social Media Offers Offer platform-specific discounts — like “Instagram-only codes” or “Facebook Flash Deals.” This encourages engagement and drives traffic to your profiles. 3. Use Video and Live Shopping Short-form videos and live sessions showcasing products, unboxings, or behind-the-scenes prep create real-time engagement and urgency. 4. Collaborate with Influencers Influencers amplify reach and trust. Partner with creators who align with your brand to share authentic product experiences or limited-time offers. 5. Optimize Paid Campaig...

What Sets PaperCraft Digital Marketing Agency Apart

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In a world flooded with agencies promising “growth,” PaperCraft Digital Marketing Agency stands out for one simple reason — we craft strategies that tell your story right. 1. Strategy Meets Creativity At PaperCraft, marketing is more than clicks and conversions — it’s about creating a digital identity that resonates. Our team blends creativity with data-backed insights to design campaigns that connect emotionally and perform effectively. 2. Tailored Solutions for Every Brand No two brands are alike. We customize every strategy — from SEO roadmaps to social media storytelling — ensuring that each campaign aligns perfectly with your business goals and audience. 3. Data-Driven Excellence We believe in decisions powered by numbers. Our team continuously monitors performance metrics, audience behavior, and campaign ROI to ensure you get measurable results. 4. Full- Services Expertise From web development and branding to Google Ads, influencer collaborations, and GMB optimization — PaperCr...

How to Land a Job at a Digital Marketing Agency in Mumbai

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Mumbai — India’s marketing hub PaperCraft is buzzing with opportunities for aspiring digital marketers. But to land a job at a top digital marketing agency in Mumbai, you need more than just qualifications; you need the right mindset, skills, and approach. 1. Build a Strong Foundation Start by mastering the fundamentals — SEO, SEM, content marketing, email marketing, analytics, and social media strategy. There are numerous online certifications (Google, HubSpot, Meta) that strengthen your profile. 2. Create a Personal Brand Demonstrate your digital expertise by building your own online presence. Maintain a professional LinkedIn profile, share industry insights, or run small ad campaigns to showcase your skills. 3. Gain Practical Experience Internships and freelance projects are your entry ticket. Most agencies in Mumbai prefer candidates who’ve worked on real campaigns — even small ones. 4. Stay Updated with Tools & Trends Digital marketing is dynamic. Learn tools like Google Ads,...