Black Friday Social Media Strategy: Top Ideas for 2025
Black Friday 2025 is more than just a sale — it’s a digital marketing spectacle. With shoppers hunting for deals online, your brand’s social media strategy can make or break your sales success. Here’s how to create a winning plan PaperCraft have this season. 1. Start Early with Teasers Build anticipation weeks in advance. Use countdowns, sneak peeks, and “coming soon” posts to spark curiosity and excitement among followers. 2. Create Exclusive Social Media Offers Offer platform-specific discounts — like “Instagram-only codes” or “Facebook Flash Deals.” This encourages engagement and drives traffic to your profiles. 3. Use Video and Live Shopping Short-form videos and live sessions showcasing products, unboxings, or behind-the-scenes prep create real-time engagement and urgency. 4. Collaborate with Influencers Influencers amplify reach and trust. Partner with creators who align with your brand to share authentic product experiences or limited-time offers. 5. Optimize Paid Campaig...